Zee Entertainment launches Spanish Bollywood channel in US

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Zee Entertainment launches Spanish Bollywood channel in US

What do you get when you combine Indian films with a Hispanic audience? Zee Mundo is hoping for a crossover hit.

It’ll be programming Bollywood films dubbed into Spanish on the U.S. satellite TV network, DishLATINO.

CCTV America’s Nitza Perez has the story. Follow Nitza Soledad Perez on Twitter @NitzaSoledad

Zee Entertainment launches Spanish Bollywood channel in US

Zee Entertainment launches Spanish Bollywood channel in US

What do you get when you combine Indian films with a Hispanic audience? Zee Mundo is hoping for a crossover hit. It’ll be programming Bollywood films dubbed into Spanish on the U.S. satellite TV network, DishLATINO. CCTV America’s Nitza Perez reports.

The U.S. Hispanic market could prove a gold mine. Hispanics spent $1.3 trillion in 2015. That’s more than Nigeria or Argentina’s total economic output for an entire year.

One might wonder if Bollywood content could find an audience with Hispanics. Can India’s exotic musicals connect with viewers known for their love of passion, drama and sometimes cruel reality?

Indeed some attempts to connect with the Latino audience have struggled, especially those targeting the millennial.

However, Zee Mundo isn’t stopping with the U.S. It plans to expand into Latin American countries, such as Mexico, Argentina, Colombia, Peru and Chile.


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