Disecting the Forbes valuable brands report

Global Business

Disecting the Forbes valuable brands report 2

Apple has maintained its position as the world’s most valuable brand for the 6th year in a row.

Forbes has released its 2016 top global brands list and tech titans dominate over half of those coveted slots.

According to Forbes, the most valuable brands are ones “that generate significant earnings in industries where branding plays a major role”, so where customers opt for that brand and are even willing to pay more when the product is relatively similar to competitors.

For more on Forbes valuable brands report, CCTV America’s Michelle Makori spoke to Dean Crutchfield, Founder of The Dean Crutchfield Company .

Disecting the Forbes valuable brands report

Disecting the Forbes valuable brands report

Apple has maintained its position as the world's most valuable brand for the 6th year in a row. Forbes has released its 2016 top global brands list and tech titans dominate over half of those coveted slots. Fore more on Forbes valuable brands report, CCTV America's Michelle Makori spoke to Dean Crutchfield, Founder of The Dean Crutchfield Company .