Japanese karaoke markets to older crowd

Global Business

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Japan’s karaoke industry has faced a number of turning points with the ever-changing interest by the younger generation, and diminishing older population. The industry is now turning its marketing focus to Japan’s seniors. In an ageing society, that now has more pet dogs than children under the age of 15, karaoke machine makers are joining their peers in the food, auto and tech industries chasing the silver yen.
CCTV’s Terrence Terashima filed this report from Tokyo.

Japanese karaoke finds an unusual fanbase

Japanese karaoke finds an unusual fanbase

Japan's karaoke industry has faced a number of critical turning points with the ever changing interest by the young generations and diminishing population. The industry is now changing its focus to Japan's seniors market. In an ageing society that now has more pet dogs than children under the age of 15, karaoke machine makers are joining their peers in the food, auto and tech industries chasing the silver yen.