NBA players visit China during off season

CCTV News

NBA players visit China during off season 2

With the champions now decided, the NBA season is on its summer break. While players are taking a rest from the basketball courts, some are busy making promotional visits around the world, including to China. CCTV’s Wu Yina filed this report from Shanghai.

NBA players visit China during off season

NBA players visit China during off season

With the champions now decided, the NBA season is on its summer break. While players are taking a rest from the basketball courts, some are busy making promotional visits around the world, including to China.

More Detail:

  • Every summer, more than 30 NBA players come to China either for sponsorship fulfilments or for commercial events.
  • Big names like LeBron James or Kobe Bryant can earn more than ten million yuan for just one trip to China,

A behind-the-scenes on basketball production
It’s a global process to produce the basketballs used in NBA games The journey starts in North America, makes it way to a factory in China, and finally Alabama for testing. And at the center of it all is a family-run tannery in Chicago. CCTV’s Roza Kazan filed this report.

A behind-the-scenes on basketball production

A behind-the-scenes on basketball production

It's a global process to produce the basketballs used in NBA games The journey starts in North America, makes it way to a factory in China, and finally Alabama for testing. And at the center of it all is a family-run tannery in Chicago. CCTV's Roza Kazan filed this report.


Darren Heitner on NBA and endorsements

For more on the NBA and endorsements, CCTV’s Philip TK Yin spoke to Darren Heitner. He’s a sports and entertainment attorney and author of “How to Play the Game: What Every Sports Attorney Needs to Know”

Darren Heitner on NBA and endorsements

Darren Heitner on NBA and endorsements

For more on the NBA and endorsements, CCTV's Philip TK Yin spoke to Darren Heitner. He's a sports and entertainment attorney and author of "How to Play the Game: What Every Sports Attorney Needs to Know"