Professional tennis player, Marcos Giron, is wearing a so called “smart t-shirt” designed by Polo Ralph Lauren that features technology created by Canada’s OmSignal. “This shirt is a sensor,” Giron said, “that can pick up all your body’s bio-metrics and send to the phone so you can check your live heart rate and monitor anything. It’s as easy as opening up an app.”

New York based fashion designer, Rebecca Minkoff, who is best known for her handbags, is also getting into the smart accessories game. It designed a bracelet that uses Bluetooth technology to notify the wearer when it receives a call or a text. Co-founder Uri Minkoff said it’s designed to make women less focused on their phones and more interactive with the person in front of them.

Big tech firms continue to roll out new wearable gadgets, but are consumers really interested and how will businesses avoid getting left behind the latest tech wave. To talk more about this topic, CCTV America’s Philip TK Yin spoke with Chris Jones, the co-founder, vice president and principal analyst at Canalys Insight from Silicon Valley.