Apple, Microsoft compete for same market with new computers

Global Business

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Apple has unveiled some new computers that it claims set a new industry standard. But just a day earlier, Microsoft unveiled its new Surface computers which also target the same premium market.

CCTV America’s Mark Niu reports the story.

Apple, Microsoft compete for same market with new computers

Apple, Microsoft compete for same market with new computers

Apple has unveiled some new computers that it claims set a new industry standard. But just a day earlier, Microsoft unveiled its new Surface computers which also target the same premium market. CCTV America’s Mark Niu reports the story.

Microsoft hit first, unveiling its new high-end Surface Book laptop. Double the graphics processing power of its previous generation with 16 hours of battery life – for $2400.

Less than 24 hours later, it was Apple’s turn to generate hype.

“A new generation of Macbook Pro and it is seriously cool. It is the new gold standard in notebook computers. It enables innovations not possible before,” Phil Schiller, SVP of Worldwide Marketing of Apple, said.

Apple released new versions of its Macbook Pro Laptops. The new innovation is replacing the function keys with a touch bar that can adapt to whatever software is being used and even predict what you might do next.

But at its event, Microsoft had more hardware in store. It also unveiled its high-end $3000 Surface Studio, a desktop that can be used at all angles with its new surface dial controller.

Apple also launched an app called TV – which simplifies the viewing experience on Apple TV. Microsoft also unveiled its Windows 10 Creators Update – which allows for more functionality with Virtual Reality. But despite rumors, neither company produced a home personal assistant device, which has been hugely popular for companies like Amazon and Google.