Chinese craft beer importers look for new tastes in US

Global Business

Chinese craft beer importers look for new tastes in US

Beer is becoming more and more popular in China. According to a report by EuroMonitor International, China could overtake the U.S. as the world’s largest beer market by 2017.

The tastes of Chinese drinkers are evolving too. Many of them are discovering American craft beer, CCTV America’s Hendrik Sybrandy reports.

Chinese craft beer importers look for new tastes in US

Chinese craft beer importers look for new tastes in US

Beer is becoming more and more popular in China. According to a report by EuroMonitor International, China could overtake the U.S. as the world’s largest beer market by 2017. The tastes of Chinese drinkers are evolving too. Many of them are discovering American craft beer, CCTV America’s Hendrik Sybrandy reports.

If you are a beer connoisseur, the Great American Beer Festival in Denver is the place to be.

A record 60,000 people showed up for this year’s three-day event. Some lined up early.

There’s a rush towards American craft beer these days. That’s beer brewed by smaller breweries using innovative ingredients and methods. The U.S. Brewers Association said craft beer was a $22.3 billion market last year.

And now craft beer is making a major impact in China which is why this Chinese beer delegation was also raising a glass on the festival floor.

Finding reliable Chinese importers who can master the handling and shipping of beer is another issue.

Not all beers are created equal in the minds of Chinese beer drinkers: there are porters and stouts and ambers and sours while many of them feel India Pale Ales, or IPA’s are clearly number one.

Market share of the leading beer brands worldwide in 2014, based on volume sales

The statistic shows the global market share of the leading beer brands in 2014, based on volume sales. In that year, Tsingtao was the second leading beer brand in the world, accounting for about 2.8 percent of beer volume sales. Bud Light, which came third, was the top selling domestic beer brand in the United States in 2014.


Investors cheer brewing behemoth for beer merger

One of the biggest mergers ever has been completed. Belgium’s AB-Inbev has completed its $100 billion takeover of South Africa’s SAB Miller.
As Richard Bestic reports, it’ll put their brands everywhere, but are consumers getting a good deal.

Investors cheer brewing behemoth for beer merger

Investors cheer brewing behemoth for beer merger

One of the biggest mergers ever has been completed. Belgium's AB-Inbev has completed its $100 billion takeover of South Africa's SAB Miller. As Richard Bestic reports, it'll put their brands everywhere, but are consumers getting a good deal.


Adam Johnson talks about the global beer market

How do these new brewing behemoths impact the beer landscape? For more, CCTV America’s Michelle Makori spoke to Adam Johnson,, founder and author of Bullseye Brief.