Dreamforce 2016: Salesforce customer conference wraps up in San Francisco

Global Business

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With 170,000 people attending, Dreamforce has quickly become the second-largest tech conference in the U.S., only behind the Consumer Electronics Show.

Though the event doesn’t feature any techie gadgets, the Cloud-software company Salesforce is becoming a “cultural” force.

CCTV America’s Mark Niu reports.

Dreamforce 2016: Salesforce customer conference wraps up in San Francisco

Dreamforce 2016: Salesforce customer conference wraps up in San Francisco

With 170,000 people attending, Dreamforce has quickly become the second-largest tech conference in the U.S., only behind the Consumer Electronics Show. Though the event doesn’t feature any techie gadgets, the Cloud-software company Salesforce is becoming a “cultural” force. CCTV America’s Mark Niu reports.

Dreamforce offers meditation rooms and kicks off the keynote address with a Hawaiian blessing.

The billion-dollar ringmaster of this spectacle is Salesforce founder Marc Benioff.

“We’ve fought together whether it’s for LGBTQ equality across the country. That’s been so important for us. For fighting for women and gender pay equality and gender pay equity. For women all over the world, Albert Einstein said only a life lived for others are a life worthwhile,” he said.

Benioff wants Salesforce’s partners to think of themselves as trailblazers. A lot of money from Dreamforce will go to charity.

Salesforce founder Benioff is the originator of the 1-1-1 concept. He’s pledged to donate one percent of company equity, employee time and company product back to the community.

While tech’s known as being forward thinking, it’s also been known as backwards thinking on diversity.

At Dreamforce’s Women and Equality Summit, Sukhinder Singh Cassidy discusses founding “theBoardlist” — a marketplace for business leaders to discover female board candidates.

A mix of business and social consciousness is a recipe that continues to fuel the growth of Dreamforce.


Sukhinder Singh Cassidy on Dreamforce conference

For more on the Dreamforce conference, CCTV America’s Mark Niu spoke to Sukhinder Singh Cassidy, the founder of “the Board List,” who is also a board member for Trip Advisor and Ericsson and the founder of video shopping network Joyus.