Chicago White Sox change name of stadium, causing ire from fans

Global Business

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Corporate sponsorship have become one of the major ways sport clubs around the world generate revenue. But a multi-million dollar deal for the right to name a stadium sometimes produces a name that doesn’t sit well with the fans.

CCTV America’s Roza Kazan reports.Follow Roza Kazan on Twitter @rozakazancctv

Chicago White Sox change name of stadium, causing ire from fans

Chicago White Sox change name of stadium, causing ire from fans

Corporate sponsorship have become one of the major ways sport clubs around the world generate revenue. But a multi-million dollar deal for the right to name a stadium sometimes produces a name that doesn't sit well with the fans. CCTV America’s Roza Kazan reports.

The Chicago White Sox, a venerated brand name in U.S. major league baseball, a three-time World Series champion and an inspiration for a Hollywood classic, “Field of Dreams.”

Fans called the team’s original stadium Comiskey Park, “The Baseball Palace of the World.” It was a legendary brand name in baseball.

But the White Sox are about to change the name of their home field for a third time. A Chicago-based mortgage lender paid for the right to name the stadium Guaranteed Rate Field, a name a lot of fans dislike.