Enterprises take “Made in China” to a new level

CCTV News

Enterprises take "Made in China" to a new level

Ten-years ago, China set a goal to become an “innovation-oriented society” by 2020. It seems to be on that path and timetable. The “Made in China” brand means something entirely different now, from what it did just a decade ago.

CCTV’s Xing Zheming visits one enterprise that invested in Hangzhou, to see how they are working to bring the “Made in China” label to a higher level.

Enterprises take Made in China to a new level

Enterprises take Made in China to a new level

Ten-years ago, China set a goal to become an "innovation-oriented society" by 2020. It seems to be on that path and timetable. The "Made in China" brand means something entirely different now, from what it did just a decade ago. CCTV’s Xing Zheming visits one enterprise that invested in Hangzhou, to see how they are working to bring the "Made in China" label to a higher level.

For many Chinese people, a glass of warm soy milk is what’s best for breakfasts. Put the soybean in, add water, and minutes later, you can enjoy the healthy and smooth drink.

But Chinese families couldn’t make this traditional drink at home before a machine was invented by the founder of Joyoung in 1994. The product has won over Chinese families. So far, over 100 million sets have been sold across the country.

And the company has marketed a machine, making it much easier to make soymilk. The company believes, through innovation, it can upgrade Chinese families’ kitchens.

The company hopes to keep up their products with China’s fast changing society. The success comes after years of dedication in R&D and a strong team of workers in the production line.

To improve efficiency and product quality, the company streamlines the manufacturing process. Now only five workers are needed to assemble a soy milk machine. But before, the whole production line requires 40 people. Such change comes after years of experiences in the manufacturing front line.

Joyoung is among many manufacturers that focus on innovation and constant upgrades. They represent the new “Made-in-China” brand.