Nina Cheng: Finding fulfilling occupations

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Nina Cheng HiHo CEO Nina Cheng talks about how the job searching site is geared toward millennials.

Times are changing. Nowhere is that more evident than in the workplace.

No longer satisfied with simply collecting a paycheck, today’s job seekers want more, much more. They want the work to be meaningful, but they also want to find employers whose corporate cultures align with their own values and ideals.

After a particularly lengthy and challenging job search, Nina Cheng created the job search site, Hiho, to help others find meaningful and often overlooked aspects of employment.

“A lot of job sites out there don’t really focus on millennial job seekers at all,” Cheng said. “They tend to focus on things like pay, or job title, or the largeness of the company.”

Nina Cheng: Finding fulfilling occupations

Nina Cheng: Finding fulfilling occupations

HiHo CEO Nina Cheng talks about how the job searching site is geared toward millennials.


To fill this void, HiHo puts human needs, life preferences, and company culture at the center of the job hunt.

“People who are more engaged and feel happy at work tend to leave a job less easily,” explained Cheng. “The number one reason why people leave their job is due to company culture.”

As co-founder and CEO, Cheng’s committed to fulfilling HiHo’s vision that nobody should be unhappy with their job. Cheng believes employee happiness should be considered a basic human right.

Nina Cheng joined Mike Walter in our New York studio to share her own career adventures and told us how HiHo aims to impact the job search landscape.