Edward Fella: Graphic design visionary

Full Frame

Edward Fella Retired graphic designer Edward Fella continues to influence the art world.

Known to be a visionary and break every rule of typography and design, Edward Fella is an exceptional graphic designer, artist and educator.

His work, including the creation of two typefaces; “OutWest” and “Fella”, has had a huge influence on contemporary typography. Both typefaces, as well as Fella’s artwork, could be described as “original”, “idiosyncratic” and “authentic.”

During his commercial art days, Fella rarely used a computer, instead, preferring handmade compositions.

“I always say I’m a graphic designer and artist from the last century. The middle of the last century,” said Fella.

Edward Fella: Graphic design visionary

Edward Fella: Graphic design visionary

Graphic designer, artist and eductor, Edward Fella, talks about influencing the art world in this week's Close Up.


While many other designers followed what’s known as the “Swiss Style” of graphic design, developed in the 1950’s which emphasizes cleanliness and readability, Fella changed the world of typography by being eccentric and quirky. Fella said he’s interested in graphic design as art, not simply as a way to communicate.

“Art starts when it’s shown,” explains Fella. “It doesn’t exist, literally, until you show it. Then it’s there forever, right? It just has a beginning, whereas graphic design has an end. The end is always the event, the communication, the magazine, the newspaper.”

Full Frame caught up with Fella, who is now retired, as he continues to influence the art world and encourages young artists to keep their work authentic despite what others may do.

  • david carson

    eds a true original,+ a classic. ed was one of the very few of his co harts who supported my early work, + in a big way……… his cards, letters. writings on the work i was doing.. were all classics. what a great representative of graphic design, and human beings.. cant think of a better one. +those kool polloroids. he drew on…..or didn’t. i had him invited to aspen design conference when i was on board of directors, was sooo happy he showed and enjoyed himself Eds brilliant …+..unpretentious. a rare talent + person,especially in graphic design…

  • Chris Cool

    Graphic Design is an amazing art that can be used to portray a message through design. I am a certified Graphic Designer and I agree with this article. You can check out my Graphic Design business at http://www.sacredimprint.com we need to use our gifts of design for positive reasons I believe.