Sam Gennawey on Disney and its business strategies

Global Business

Sam Gennawey on Disney and its business strategies

Walt Disney is hoping that Chinese consumers will become major sources of revenue in the near future.

They’ll soon find out, when the company’s massive theme park opens in Shanghai this June.

The project has been in development for a decade and at a cost of five and a half billion dollars, it’s also one of Disney’s most expensive.

This attraction will be different from its western counterparts.

The theme park will feature designs and architecture that will appeal to Chinese families.

CCTV America spoke to Sam Gennawey. He’s the author of The Disneyland Story and an associate from Katherine Padilla and Associates.

Sam Gennawey on Disney and its business strategies

Sam Gennawey on Disney and its business strategies

Walt Disney is hoping that Chinese consumers will become major sources of revenue in the near future. They'll soon find out, when the company's massive theme park opens in Shanghai this June. The project has been in development for a decade and at a cost of five and a half billion dollars, it's also one of Disney's most expensive. This attraction will be different from its western counterparts. The theme park will feature designs and architecture that will appeal to Chinese families. CCTV America spoke to Sam Gennawey. He's the author of The Disneyland Story and an associate from Katherine Padilla and Associates.