Superbowl Sunday is here in the US

CCTV News

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Sunday in the U.S. will see America’s most-watched sporting event: the Super Bowl. In the National Football League championship, the Denver Broncos take on the Carolina Panthers.

This year marks the 50th anniversary of the Super Bowl, which is being played in the California city of Santa Clara.

CCTV America’s Mark Niu reports.

Superbowl Sunday is here in the US

Superbowl Sunday is here in the US

Sunday in the U.S. will see America's most-watched sporting event: the Super Bowl. In the National Football League championship, the Denver Broncos take on the Carolina Panthers. CCTV America's Mark Niu reports.

Security is high in this age of terrorism fears, with security using weapons of war in their presence at high-profile events with large crowds in the U.S.
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Advertising expert Ian Wishingrad on US Super Bowl football advertisements

The ad that won USA Today’s Superbowl Ad Meter is Hyundai’s “First Date” starring Kevin Hart. For more on the winners and losers of Superbowl 50 ads, CCTV America spoke to Ian Wishingrad of the BigEyedWish agency which advises on Superbowl ad campaigns.

Advertising expert Ian Wishingrad on US Super Bowl football advertisements

Advertising expert Ian Wishingrad on US Super Bowl football advertisements

The ad that won USA Today’s Superbowl Ad Meter is Hyundai’s “First Date” starring Kevin Hart. For more on the winners and losers of Superbowl 50 ads, CCTV America spoke to Ian Wishingrad of the BigEyedWish agency which advises on Superbowl ad campaigns.