This sweatshirt promises to last 30 years

Global Business

This sweatshirt promises to last 30 years1

Tired of your clothes wearing out? How about a sweatshirt guaranteed to last for decades?

That’s the promise of a young designer who wants to challenge ‘fast’ fashion, with more environmentally friendly and longer lasting clothes.

But will it work with consumers?

CCTV America’s Owen Fairclough reports.

This sweatshirt promises to last 30 years

This sweatshirt promises to last 30 years

Tired of your clothes wearing out? How about a sweatshirt guaranteed to last for 30 years? That's the promise of a young designer who wants to challenge 'fast' fashion, with more environmentally friendly and longer lasting clothes. But will it work with consumers? CCTV America's Owen Fairclough reports.