Chinese carmakers and dealers moving online for consumers

Global Business

Chinese automakers and dealers moving online for consumers.00_02_31_05.Still002

Some Chinese automakers and retailers are setting up their online platforms in order to stimulate consumer sentiment.

CCTV’s Lin Yijing reports on whether this offline to online strategy pays off.

Chinese automakers and dealers moving online for consumers

Chinese automakers and dealers moving online for consumers

Some Chinese automakers and retailers are setting up their online platforms in order to stimulate consumer sentiment. CCTV's Lin Yijing reports on whether this offline to online strategy pays off.

More details:

  • More than 40 car manufacturers have opened their online flagship stores on leading e-commerce platform Tmall.com.
  • Car dealers are trying to exploit their strengths of having multiple car sources and their own e-commerce platforms.
  • China has taken measures to break the monopoly of the car industry. Starting from this year, the government has been promoting the business of parallel imported cars.

Nissan and Renault CEO on China auto market

CCTV spoke to Nissan and Renault CEO Carlos Ghosn.

Nissan and Renault CEO on China auto market

Nissan and Renault CEO on China auto market

CCTV spoke to Nissan and Renault CEO Carlos Ghosn.