Star Wars frenzy felt by a new generation

Global Business

Analyst Jason Moser on Star War brand merchandising.00_03_59_12.Still004

The force is with a new generation of Star Wars characters, but can they match the emotional and commercial appeal of the original line-up?

CCTV’s Owen Fairclough visited the man who has spent his life building up a unique Star Wars collection.

Star Wars frenzy felt by a new generation

Star Wars frenzy felt by a new generation

The force is with a new generation of Star Wars characters, but can they match the emotional and commercial appeal of the original line-up? CCTV's Owen Fairclough visited the man who has spent his life building up a unique Star Wars collection.

READ MORE: Disney taps into ‘unboxing’ force with Star Wars merchandise


Jason Moser on Star Wars brand merchandising
For more on Star Wars merch., CCTV’s Phillip Yin spoke to Jason Moser, Analyst at The Motley Fool.

Jason Moser on Star Wars brand merchandising

Jason Moser on Star Wars brand merchandising

For more on Star Wars merch., CCTV's Phillip Yin spoke to Jason Moser, Analyst at The Motley Fool.