Chinese brands gaining ground on foreign competitors

Global Business

Chinaconsumer1

For three consecutive years, local Chinese brands have gained market share over their foreign competitors in China’s market for fast-moving consumer goods, or FMCG. That is according to a national shopping report released this month.
CCTV’s Lin Yijing filed this report.

Chinese brands gaining ground on foreign competitors

Chinese brands gaining ground on foreign competitors

For three consecutive years, local Chinese brands have gained market share over their foreign competitors in China's market for fast-moving consumer goods, or FMCG. That is according to a national shopping report released this month.


Bruno Lannes on the growth of Chinese brands
For more on the growth of Chinese brands and shifting consumer preferences, CCTV America’s Michelle Makori spoke with Bruno Lannes. Lannes is the head of the Consumer Products, Retail and Luxury practice for Greater China.

Bruno Lannes on the growth of Chinese brands

Bruno Lannes on the growth of Chinese brands

For more on the growth of Chinese brands and shifting consumer preferences, CCTV America's Michelle Makori spoke with Bruno Lannes. Lannes is the head of the Consumer Products, Retail and Luxury practice for Greater China.